The core of any organisational success depends on its marketing strategies. Since the competition has been increased in native markets plus foreign markets, the requirements for effective marketing techniques have become much more critical than ever. Effective marketing management has gained the importance to reach competitive advantage plus the need for advanced strategies regarding distribution to maximise revenue through reducing cost.
Throughout the 1940s, the method of marketing was in change. The primary functions of marketing were focussed covering the problems plus challenges facing marketers was getting ground. Marketing practice likely to be regarded as a creative industry including advertising, distribution plus selling. The method of marketing is to bring a product to the market which comprises specific steps: extensive market research, market segmentation, managing distribution, pricing plus promotion approaches, budgeting moreover visioning long-term market goals.
Industry state
- Better allocation of a firm’s finite resources
- serve the more diversified tastes of contemporary consumers
- Diversity in the flavors of modern consumers
- Benefits of servicing a multiplicity of new markets
Challenges of marketing industries due to lack of management policies
- Lack of issue identification and assessment.
- Difficulty in the planning process.
- Quality failure inside an organisation’s management system.
- Lack of employee participation in quality improvement.
- Destroy smooth and continuous quality network amidst customer, manufacturer, and supplier relationships.
Since marketing has become the heart of any business success, increased number of challenges have been faced by particular businesses due to the lack of adequate management system. Without having ISO 9000 process approach in the management system, issue identification and assessment can be a real challenge for an organisation which can lead to delay in the sales process.
Why Management System
Organizations that have ISO 9001 quality assurance standard can be benefited with the identification of issues and better assessment which results in higher productivity and increased brand awareness. ISO 9000 series of measures can support an organisation to target the right lead, find the right decision, and automate the processes which can speed up the sales process.
Organizations that are not certified by the ISO standard can have difficulty in the planning process which may cause delays in launching new product or services. Quality failure inside an organisation management system can decelerate sales plus earnings growth. Lack of employee participation in quality improvement decreases the overall productivity. Destroy smooth and continuous quality network amidst customer, manufacturer, and supplier relationships lead to the break down of any business.
Organizations can avoid delays in launching new product or services using ISO 9000 process approach. ISO 9001 quality assurance standard helps an organisation to prevent failure quality and accelerate sales plus earnings growth. Having ISO standards requires a business to encourage employee participation in quality improvement.
ISO 9001 standard support business to achieve smooth and continuous quality network amidst customer, manufacturer, and supplier relationships which leads to increased revenue growth and competitive advantage.
Benefits of implementation of a proper management system
- Gain economy of scale during the production and distribution
- Reduce marketing costs
- Absolute customer satisfaction through providing quality goods or services
- Improve organisational quality management system
- Improve productivity and efficiency
